App Development: Concept Through Successful Launch

SITUATION

A group of seasoned professionals had conceived of an information-focused productivity and communications app that filled a void in the market but they lacked the strategic, organizational structure and development prowess necessary to build their application and launch.

OPPORTUNITY

The company possessed a clear vision but had neither the knowledge nor technical experience to develop an app or create a sustainable go-to-market-strategy to turn their vision into a successful launch. Growth Avenue was brought in with over twenty years of insight in technology and app development to help develop the app from a whiteboard idea to a successful launch within iTunes and Google Play stores. 

RESULTS

Growth Avenue was brought onto the Advisory Board in 2015 and served two consecutive terms, reporting directly to the CEO. Together they developed a formal business plan and go-to-market strategy to develop their application and successfully launch in the United States on iTunes and Google Play stores.  

Product Development

• Initiated RFP processes and procurement of technical development resources, hired a development firm, helped them accountable to milestones on budget which lead to a timely product launch on budget. 

• Ongoing development of premium features, including sustainable pricing modules for continued growth, resulted in a “Best in Class” award from key publications and higher ranking on iTunes and Google Play.

Fundraising

• Secured seven-figures in angel fundraising to jump start app development and marketing outreach through an oversubscribed round. 

Marketing

• Created a clear brand positioning and messaging framework, differentiating a high potential product in an otherwise unexplored market segment and resulting in widespread consumer adoption and exceeding all operations and financial metrics.